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We’re Dinks


What are DINKS?

According to Answers.com:

Market segment consisting of two-income couples without children. DINKS are considered a relatively affluent group with a greater percentage of discretionary income than other segments. DINKS are often targeted for luxury item promotions including vacation travel, luxury cars, gourmet foods, electronics, and personal services.

In many cases, DINKS will migrate to other market segments, such as couples with children, within a few years. Some marketers are focusing their attention on gay couples who are a more long-term and less-promoted component of the DINKS segment. Philip Kotler of Northwestern University proposes dividing the DINKS segment into upper class (U-DINKS) and lower class (L-DINKS).

Ya well… sometimes life just works out that way.

In a nutshell, neither Ed nor I had kids. By result, we had more time and resources for travelling.

YIPPEE!

You read read more about us, our history, places we’ve been, and the places we want to travel to on our ‘About Us‘ page.

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